Since opening in 1964 and for many years , our shop was a modest office of bulk wine .
Jars with flashes flaxseed , bottles , metal cages recoverable for those bottles of " five star " and some skins, that after deserved retirement and now serving new functions ornament , were the picture of our property.
The wine that aroused little interest in Guadalajara in the mid 60s and was perceived as a food product over the culinary diet. Our store was the reference to those for whom drank wine and visited every week to remove their quart or half arroba to accompany your meals.
All the necessary elements for sale were reduced to an apron , a funnel and a set of measures for when one needs not coincide with the continent they brought. In those days began our love affair with wine.
In these years, everything has changed, fromtop to bottom . The wine , the perception of those who consume it , preparing who sells and characteristics of the place where it is marketed .
Valentin Moreno e Hijos - Guadalajara
The wine is associated with pleasure , gastronomy, playful , even dispenses certain prestige and social distinction who knows him. We never had so many wines, so different profiles and styles and of such high quality , and had never gotten the current convention that wine culture and health is associated .
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